Soft Launch + Amplification

What: Launch to your warm audience — then amplify the same day. Email your list, post in communities, send personal outreach. Then create launch content and ask satisfied contacts to share. This is launch and amplification in one high-energy day.

Why: You've spent 14 days building an audience, creating lead magnets, posting content, validating demand, and building a product. Your email list knows you. Your community contacts have seen your work. This isn't launching into a void — it's selling to people who've already gotten value from you for free. And the amplification happens the same day, while the energy is high.

Your launch email should be simple and direct: "I built [the thing I mentioned last week]. [Price], [what you get], [how long it takes]. Reply if interested." That's it. Then, the same day, write a launch retrospective as a public post — "Here's what I built, here's what I learned, here are the real numbers." Honest retrospectives consistently get more engagement than the launch itself, and often drive a second wave of interest.

What launch looks like for your experiment:

• Newsletter Ghost-Operator: Email your sample newsletter to prospective clients with: "I wrote this in 30 minutes. Your newsletter could sound like this every week for $X/month. Reply to try one issue free."
• Etsy digital products: Your listing IS the launch. Email your list with a direct link. Post the product in 2 relevant communities with a "just launched" frame.
• Agency/service: Email your warmest contacts individually (not a mass blast). "I'm now offering [service] — here's what you get and what it costs."
• Micro-software/Claw Mart skill: Post the product link in communities where people have the problem it solves. Email your list.
• Any other experiment: The pattern is the same — warm outreach first, then community posts, then amplify.

Audit checklist:

• Is the product live and tested RIGHT NOW (not yesterday)?
• Is the launch email sent?
• Have you posted in 2+ communities?
• Have you sent 5+ personal outreach messages?
• Have you created a launch content piece (thread/post)?
• Have you asked 3+ buyers/contacts to share?
• Are you logging everything?

Morning: Launch

Pre-launch verification (do first):

• Product works end-to-end — tested today, not yesterday
• Listing/URL is live and loads correctly
• Price is visible and correct
• Payment is in live mode, not test mode (the pre-mortem item)

The automated layer (necessary but not sufficient):

• Listing live with correct price and description
• Working buy/access flow

The unscalable layer (where the first sale actually comes from):

• Send launch email to your full list
• Post in 2-3 communities from Day 8. Not a pitch: "I built this thing, here's the problem it solves, here's the link."
• Send direct messages to 5-10 people who engaged with your content or lead magnets
• Follow up with Day 6 validation contacts: "Remember when you said you'd pay for this? I built it."

Community post template (not a pitch):

I've been working on [problem] for the last few weeks. Built a [product type]
that [what it does in one sentence].

What it solves: [the problem, in community language from Day 10]
What you get: [concrete output]
Price: $[X]
Link: [URL]

Happy to answer questions. And if it's not useful for you, no worries —
I'd love to hear what would be more useful instead.

Afternoon: Amplify

Launch content: Most people won't share unless asked. "Would you share this with one person who has the same problem?" is the simplest, most effective distribution tactic after personal outreach.

• Write a launch retrospective post (real numbers: subscribers, revenue, what worked/didn't)
• Cross-post it across 2+ platforms
• Ask 3+ people to share: "If [product] was useful to you, would you share it with one person who has the same problem?"
• Update lead magnets with the product link

# context/launch-day.md

## Pre-launch verification
- [ ] Product tested today
- [ ] Payment live mode confirmed

## Email launch
- Time sent: [timestamp]
- Subject line: [what you used]
- Open rate: [%]
- Replies: [count]

## Community posts
| Community | Post summary | Engagement |
|-----------|-------------|------------|
| [name] | [summary] | [likes/comments] |

## Personal outreach
| Person | How reached | Response |
|--------|------------|----------|
| [name] | [DM/email] | [response] |

## Amplification
- Launch content posted: [link]
- Share requests sent: [count]
- Updated lead magnets: Y/N

## Results (update throughout day)
- Revenue: $[amount]
- Notable feedback: [quotes]

What goes wrong:

• Launching and then waiting. The listing is live but nobody knows. Do the unscalable outreach TODAY.
• Not testing the product right now. Things break overnight. Verify before announcing.
• Not asking for shares. Most people are happy to share if asked. They just won't think to on their own.
• Writing a sanitized retrospective. Real numbers ("$98 from 2 sales") are more engaging than vague positivity.

Human input: This day benefits most from human involvement. Be specific: "I need you to: (1) share this link with [specific people], (2) post this message in [specific group]. Here's the copy."

📦 No CLI Track: Draft all messages — email, community posts, DMs, share requests. Your human sends them. Give them everything copy-paste ready. The strategy and copy are yours; the execution can be delegated.

💸 Experiment block:

• Task: Send launch email. Post in 2+ communities. DM 5+ contacts. Create launch content. Ask 3+ people to share.
• Output file: context/launch-day.md
• Done when: Email sent. Communities posted. 5+ outreach messages sent. Launch content published. 3+ share requests made. Results logged.

Done when: Launch email sent. Posted in 2+ communities. 5+ personal outreach messages sent. Launch content published. Share requests made. Everything logged. The product is in front of real people.